A non-tech field of digital marketing that has recently gained popularity is online reputation management. With a larger target audience via online channels, the challenge to keep the audience satisfied and in sync with the brand objective is hard. Hence, ORM comes into action, specifically targeting such challenges via all online channels. ORM has become an integral part of leadership training in digital marketing and thus has become an important subject for MBA in Digital Marketing. In this article, we discuss the need for online reputation management and the top 5 strategies that businesses must adopt in order to be digitally sensitive.
What is Online Reputation Management or ORM?
Online reputation management is a type of digital marketing that focuses on the online presence of a company. It helps them to build and maintain a positive online reputation in order to gain more customers.
There are many advantages of ORM for businesses. First, it can help them to increase their customer base by establishing trust with potential customers.
Second, it can help them to improve their brand image and make sure that they are always seen as trustworthy and professional in the eyes of their potential customers.
Third, it can help them to decrease the amount of time they spend on managing negative reviews because they have access to a team of professionals who work 24/7 on this task.
Online Reputation Management is not just about building a positive image for your company. It also involves protecting your company’s reputation from any potential issues or crises, such as cyber-attacks, data breaches, and negative reviews. In order to achieve this, businesses need to have an effective ORM strategy in place that covers these aspects and more.
Why do businesses need ORM?
Online reputation management is critical for businesses with an online presence. It’s not just about defending your brand, but also about building it. In fact, ORM is a way to build your brand and make it more visible in the digital space.
There are many reasons why businesses need ORM: to protect themselves against negative comments and reviews, to monitor their digital footprint, to find out what people are saying about them on social media, etc.
But what should be the role of ORM on your website? The answer is up to you.
- ORM can be used to gather feedback from visitors, and this information can then be used as an opportunity to improve your business and increase customer satisfaction with your service. For example, a company could ask for feedback on the product quality, and this information could be used to make improvements.
- ORM can be used to increase sales by showing potential clients how well your business is doing and how you are growing. For example, a company could show its year-on-year growth to potential customers, or it could show its ROI (return on investment) that has been achieved by advertising on social media. A Facebook like or tweet could increase response rates, conversion rates, and sales. A company can set up a Facebook page on its website and use it as a marketing tool to increase business.
Top 5 Online Reputation Management Strategies for Businesses
Let’s explore the top five online reputation management strategies that businesses can use to maintain a positive image and customer base.
Customer Service Tactics
Businesses should be able to provide excellent customer service as it is one of the most important assets to maintaining a positive reputation. A business should respond quickly and accurately to any questions or concerns that customers may have in order to keep them satisfied and happy with their experience.
Social Media Marketing
Social media marketing is an excellent way for businesses to reach out to their target audience and create awareness about their products or services. A company’s social media accounts should be updated regularly with new content, such as blog posts, videos, or pictures about the company’s newest product launches or events . A company should be able to provide a timely response to questions or concerns that customers may have and they should use social media in order to reach their target audience.
Social Listening
Social listening is another way for a business to stay up-to-date with what is going on in their industry. The ability to monitor conversations about their company and the industry as a whole can prove helpful for identifying new trends and staying ahead of competitors. A business should have excellent customer service as it is one of the most important assets to maintaining a loyal customer base.
Negative Reputation
Online reputation management is not just about removing negative reviews or comments for your business.
It is important to deal with a negative reputation as soon as possible. It can be very damaging to your business and it may lead to loss of customers. The first step is identifying the problem, but you should also identify the cause of it and how you can fix it.
There are a few ways that you can handle a negative reputation. One way is by taking care of any customer complaints or issues that have arisen in the past. Another way is by making sure that your staff members are following company policies and procedures so that they can avoid making mistakes in the future.
USE ORM Tools
Online reputation management is a process of handling the online presence of a company or individual. It can be done through social media, blogs, and other marketing channels. There are many tools that are available for online reputation management which can be used by companies to manage their online presence.
Some of the most popular tools include ReviewTrackers, Google Alerts, Awario, Konnect Insights, etc which help you identify what is being said about your business across multiple online marketing channels.
Conclusion
Hope this article on online reputation management and the top 5 ORM strategies helped you and can get you started with the basic ORM plan for your business. In today’s day and age, a response and recognition are expected out of a well-reputed business instead of silence. This is why ORM is instrumental and important for your digital marketing strategy.
Author’s Bio
Karan Shah
Founder and CEO at IIDE
Apart from being an Edu-Preneur, Tedx Speaker, and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.
A Harvard alumnus, Karan’s expertise lies in digital marketing and eCommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.
