When anyone talks about the most established form of digital marketing, PPC is the first name that always pops up in the mind. In a world of digital marketing where you have to wait for months and years to see some results, PPC yields quick results and that’s why it is always in the digital marketing arsenal of seasoned marketing professionals.
But for all those businesses that have always relied on only organic marketing, the first question that comes to their mind is “why PPC is important?”
There is no doubt about the role of PPC in making any digital marketing strategy successful but before making PPC an integral part of your strategy and working with a PPC marketing agency, it is necessary to understand why it is called as the most established form of digital marketing and why it is so crucial for your digital marketing efforts.
There is much more to PPC campaigns than just reliable and quick results and this is what we are going to discuss in this blog post in a detailed manner.
What is PPC?
PPC is a model of digital advertising that allows you to pay a fee to have your website on the search engine result page whenever someone types in specific keywords or phrases to the search engine. In this case, the SERP will show the ads you build to guide visitors to your website and the amount is charged in PPC on the basis of whether a person clicked on your ad or not.
If used wisely, PPC can yield better returns since it is known to direct only quality leads to your website rather than useless traffic. To embrace PPC, it is necessary to build a seamless user journey and it can result in higher ROI and that’s why it makes sense to work with a PPC marketing agency.
It has been seen that PPC is most common on popular search engine platforms like Bing and Google but it is also used on different social media platforms as well.
Why is PPC important?
Better chances of conversion
According to the data published by SmallBizGenius, traffic bought from PPC advertisement yields 50% more conversion in comparison to organic search. Also, further information from Formstack shows that PPC ads are one of the top 3 generators of on-page conversion. Since the ultimate goal of any website is better conversion rather than just driving traffic, PPC can prove to be a game-changer.
Another good thing about PPC is it puts your website on the top of search results and the top three search results get 54.4% of all clicks. And this huge traffic that you will get through ads designed by PPC marketing experts will not just be by any traffic but it will include people who are really interested in what you are offering.
It helps you target your ideal customer
While using PPC ads, you can skip right past the cold audience and you can build your own strategy to target the warm audience that’s ready to buy your product or service or is interested in what you have to offer.
You have the option of bidding on the keywords that your target customers might use on the internet to search for information, product or service. Apart from specific keywords, PPC also offers you different targeting options like demographics or online activity. That’s why it is necessary to work with PPC marketing experts as they can help you to embrace PPC ads.
Safe from algorithm changes
When you have to deal with the always changing algorithmic landscape of Google and more than 200 ranking factors, it becomes quite arduous to get traffic from search engines, especially if you still haven’t unlocked the power of PPC.
The best thing about PPC is that changes in the Google algorithm have little to no effect on PPC and that’s why instead of worrying about the changes and ranking factors, you can focus on fine-tuning your campaign through PPC marketing services.
It can be measured and tracked
PPC is not only effective but it is even easy to measure and track. You just have to use Google Ads tool along with Google analytics to keep tabs on how well your PPC campaign is performing and which type of results you are getting.
While using these tools, you can see high-performance details, clicks, impressions, and even conversion. There is no guesswork when it comes to PPC performance and all this data can be further used to fine-tune your PPC campaign.
PPC has proved to be the most reliable marketing channel for every size and type of businesses and even if you don’t have any idea about how to craft a perfect PPC campaign, you always have the option to choose PPC marketing services.
But whether you use your in-house marketing team or a third party, make sure that PPC always stays in your digital marketing plan as an integral part as an ideal digital marketing strategy strikes a perfect balance between organic marketing and PPC ads.
