If you’re a business owner, you know the importance of online reviews. A recent study found that 88% of consumers read online reviews before making a purchase. That’s why it’s so important to make sure your dental practice has a strong online presence – and that includes getting as many positive online reviews as possible. Here are five tips to help you get started.
1. Make it easy for patients to leave reviews
The easier you make it for patients to leave reviews, the more likely they are to do so. Dentist Reputation Management Company shared that one way to do this is to send automatic follow-up emails after appointments, with a link to your Google or Yelp listing. You can also include links on your website and in your email signature. If you have a physical location, post signs near the entrance and exit reminding patients that you’re on Yelp and Google.
2. Use social media
Social media is a great way to connect with patients and encourage them to leave reviews. Post reminders on your Facebook page or Twitter account, and include links to your listings. Restaurant reputation management added that you can also use social media ads to target patients who have recently had an appointment with your practice.
3. Incentivize patients
Incentives can be a great way to encourage patients to leave reviews. For example, you could offer a discount on future services, or enter patients into a contest for a chance to win a prize. Just be sure that your incentives are in line with the policies of the review site you’re using.
4. Respond to all reviews
When patients take the time to leave a review, it’s important to respond – whether it’s positive or negative. Thrive Digital Marketing Agency shared that thanking patients for their feedback shows that you value their opinions and care about their experience at your practice. If you receive a negative review, use it as an opportunity to improve your business. Respond professionally and courteously, and offer to make things right.
5. Monitor your listings
It’s important to keep an eye on what’s being said about your practice online. In addition to reviews, pay attention to the photos and videos that patients are posting. You can use a tool like Google Alerts to track mentions of your business across the web. This will help you stay on top of any negative sentiment and address it quickly.
Last Words
Online reviews are a powerful way to build your dental practice’s reputation. By following these tips, you can encourage more patients to leave reviews and build a strong online presence for your dental practice.
