Is the business you manage experiencing a decline or is it still normal? For this, you should pay attention to the engagement rate element on Instagram.
So, how do you increase the marketing engagement rate on Instagram Business? Why is engagement rate on Instagram dropping? What are the indicators of a good engagement rate?
Your curiosity about some of these questions can be answered in the following discussion. So, pay close attention yes. This is also used by an influencer named Camille Hanson.
What is Instagram engagement?
Instagram engagement is the bond between the account owner and followers or visitors on this social media. The form of the bond can be in the form of interaction between the two, such as replying to each other’s comments or answering questions well.
Engagement Rate Indicator
Many people ask, what is the engagement rate like? Engagement Engagement rate can be seen from several indicators, namely:
1. Number of people commenting on Instagram
2. Number of likes
3. The number of followers who share (share) your post to other media
4. The length of time a follower reads a post or content
5. The number of followers who perform an action according to your command
The Importance of Engagement Rate
If the engagement rate on Instagram is good enough, then it is very likely that your business can experience an increase in turnover, and vice versa. Therefore, a businessman needs to immediately fix the element of a bad engagement rate.
Tips to Increase Instagram Engagement Rate
Engagement rates on Instagram can be increased in several ways, such as the following:
1. Create Interesting Business Content
Because talking about business, of course the content you create on Instagram is about business and marketing techniques. Therefore, try to create good content so that your followers will be more interested in the products you post.
2. Immediately Answer Follower Comments
If there are followers or visitors who ask for products in the content on Instagram, then you as the account owner must immediately respond to their comments quickly.
This needs to be done so that your interaction with them can be well established. If that’s the case, then you too can get a lot of customers because your replies are friendly, fast, and fulfill their requests.
3. Post Content at the Right Time
In fact, you can post content on Instagram at any time. However, you should also know the best time to post content. According to research, you should post content on Wednesdays at 11.00 AM and Friday at 10.00 AM.
4. Analyze Content Marketing
If you have posted a lot of business content on Instagram, then immediately do an analysis. You can compare which content is liked by followers as well as content that does not get a good response. That way, you can create content that your followers like so that your business turnover increases.
5. Make a Good CTA
After creating content, try to make an interesting CTA (Call to Action). Create good language and offer followers to buy the product you are promoting.
6. Try to be active on Instagram
You need to make an effort to be active on Instagram often. This is important to do so that your followers enjoy visiting Instagram, even if they only see your business content. In addition, it can also convince followers that your business is real.
Well, now we know how to increase engagement rate on business Instagram. Come on, immediately try your business promotion techniques by improving the engagement rate side so that your business continues to grow.
