There are thousands of construction companies offering services just like yours, but why are some more successful than you and others like you that are fiercely competing for a limited market? The secret lies in funneling techniques.
Sales Funnel in Digital Marketing
Generating traffic and leads for your business is only part of the job, and without a solid funneling strategy, you can quickly lose your leads and website traffic. In digital marketing, funneling is used to effectively guide your traffic and help them navigate the sales process to make a sale. Therefore, if you are generating a lot of traffic but with very few conversions, it’s time to set up or revisit your sales funneling strategy, and here’s how you can do that:
Understanding Your Sales Journey
Your sales journey is like A ’YES’ and ‘NO’ flowchart where customers proceed from one step to another if their conditions or needs are met, ultimately leading to a sale. While there may be further steps involved in a sales funnel, we will stick to closing a sale as our ultimate objective for this post. Hence you need to figure out how a customer moves along the flowchart to determine if you can truly satisfy their needs.
Identifying the Roadblocks in the Funnel
Once you understand the journey, you must identify existing roadblocks in the system. This means you must assess where you lose visitors the most to clear the path. This step usually requires analytical data to take measured and controlled steps that guarantee success. For this phase, it is best to get an experienced agency on board that offers construction marketing services and has proven results for sales funneling within the industry.
How a Digital Marketing Agency optimizes your Sales Funnel
Digital marketing experts rely on various paid tools to evaluate current inefficiencies in your sales funnel and devise strategic plans to mediate them. This is a comprehensive strategy to nurture your visitor traffic into paying customers that usually starts with the following:
Defining your audience
A digital Marketing Agency would first set parameters to define the niche target market for your construction business based on your services. This allows them to distinguish the best path to promote your content and increase awareness.
Generating problem-solving content
When you research your ideal customer, you learn their problems, and a digital marketing expert will help you determine the type of issues your potential customers are looking to solve. Then all you need to do is generate content that solves their problems. This could include writing blogs on relevant topics or creating social media posts for awareness about your services.
Optimizing your landing pages and CTAs
Once you have content curated for your audience, your digital marketing services provider will help you distribute the content on various platforms and optimize your landing pages and CTAs to generate traffic and direct visitors to your business.
Nurturing leads for conversions
Once you start getting a traffic flow, you must nurture your leads to ensure they take action. A digital marketing expert can help you formulate effective campaigns that help persuade your leads into action, Digital Marketing Agency in Florida using various tactics such as ad follow-up emails, offering customized deals, or even contacting them via phone.
Reducing friction in the checkout process
Last but not least, despite strong funneling tactics, you might still lose leads if the sales process is redundant. Consult with your construction marketing services provider to reduce friction and make your checkout process seamless and integrated for higher sales performance.
