No business can operate without customers. You might already be getting good business, but there could be more room for growth. Many businessmen stop thinking about the good of their customers when they reach a certain level of success. However, it’s important to understand the customer is king, and you need to attract and retain as many of them as possible. For that, you need to make them feel welcome and resolve all their registered or unregistered complaints. Here is how you can do that.
Make Parking Easier
They might not complain about it, but no one likes to look for parking. Even if there is plenty of parking space, you need to make sure that it’s as close as possible. There shouldn’t be any broken roads or unnecessary speed breakers or jumps.
Just offering valet parking is not enough as most people might not like paying extra for parking, and you also can’t hire enough valet if you want to attract hundreds of customers every day. This is why you need design a proper space that is close and easy and hire professionals for asphalt repairs to improve the roads and sideways.
End the Tip Culture
It might be a difficult one, but this is something you should seriously consider. It’s an old tradition, but no one like paying tips. Leave this choice to them. They should be able to decide if their experience was worthy enough that they would want to pay more for it. Currently, people have to calculate the tip in addition to the cost of the food.
If someone can’t easily afford the tip, they would feel hesitant to visit you. They would feel judged, which is actually very common. Make them feel welcomed instead of judged. This could be your unique selling proposition: you pay your employees enough that they don’t need tips.
Treat with Genuine Respect
Many stores and restaurants don’t offer good customer service. They think they do, but they actually make their customers more uncomfortable. This is particularly common in high-end or expensive places. Just talking in formal language with a forced smile is not customer service.
You need to treat them with real respect like you are actually happy that they came as you should be. If you are not happy to see customers, you need to reconsider your business goals. You have a business because of them, and your employees have a job because of them.
Most people treat their customers nicely only when they are trying to score more tips. Let your customers know that it’s not about the tip and that you are actually happy to see them.
Make Bill Predictable
If the bill is more than what the customer expected, they are never coming back. Make sure you have clearly defined rates on the menu for everything, and don’t charge extra for things like water, soft drinks, or sauces. Some restaurants add service charges as a tip on the menu like it is mandatory. Don’t do that.
