Rado is a well-known Swiss luxury watch brand that is recognized for its scratch-resistant timepieces. Despite this, many people are baffled as to why they come at such a high price. So, why are Rado watches for men so pricey, you ask?
Because they are Swiss-made and include in-house movements, Rado timepieces are quite pricey. Ceramics, diamonds, and titanium are also used to create Rado timepieces. A luxury brand with an air of exclusivity and aristocracy, Rado is also promoted in this way. The brand’s image and its unique technologies are examined in this article.
Brand Identity
With an emphasis on exclusivity, class, and aristocracy, Rado positions itself as a high-end brand. They do this by associating with others who have a similar public image, such as celebrities, events, and media sources. Many magazines read by the wealthy and well-to-do such as The Economist and Wall Street Journal, have Rado adverts.
Julia Peresild, Hrithik Roshan, and Jin Chen are just a few of Rado’s celebrity-sponsored athletes and artists. Hrithik Roshan and Julia Peresild are well-known performers in their respective countries’ film industries. Rado is also heavily involved in the sport of tennis, having sponsored events such as the Swiss Indoors Basel and the Vienna Open, among others. Ashleigh Barty, a 23-year-old tennis prodigy, is also a sponsor of Rado.
Material
Rado timepieces are more expensive because of the higher-quality materials used in their construction. This watchmaker uses various materials to create its clocks, which may be found on its official website. These materials are unusual among budget watch businesses, which rely on classic materials like stainless steel or mineral crystals to keep costs down. It is tough to work with some of these pricey materials. For example, it is harder to form titanium into watch casings than steel. All of this adds to the watches’ manufacturing expenses, resulting in a higher Rado watch price.
Limitation
A Rado ladies watch is assembled by hand to exacting standards. The technicians at Rado are likewise highly qualified and certified. Mass-producing Rado timepieces tend to be far more difficult than mass-producing fashion watches with lower production criteria. Thus, Rado is limited to a set quantity of timepieces each year. Some may see this as a weakness, but Rado uses it to its advantage.
Rado is able to raise the price of its watches because it has a restricted supply. The brand’s exclusivity and status can be maintained by charging a greater premium.
In-House Movements & Technology
Most of the world’s most prestigious watch brands have their own in-house movements and technologies. Rado performs the same thing but with a slight variation. In 1986, Rado became a part of the Swatch Group, which included Omega, Festina, Tissot, Hamilton, and a host of other well-known watch brands.
ETA, a major movement manufacturer and member of the Swatch group, is included in this group. The majority of movements in ETA-branded timepieces are based on ETA components. When it comes to developing their own automatic movements, manufacturers such as Longines and Hamilton tweak the ETA 2824-2.
The same is true for Rado. The R763 movement in the Rado watch is quite similar to the Powermatic 80 in Tissot timepieces in many ways. It is still feasible to say that the movements are made in-house and not by a third party because ETA, Tissot, and Rado are all members of the same watch company.
Ceramos, Rado’s own unique technology, is also well-known. Rado’s method of creating an alloy by fusing ceramics and metals is called Ceramos. Hard metals, bronze, and tungsten-carbide ceramic compounds comprise Ceramos. This means that Rado’s watches are scratch-resistant and have a particular shine because of the material used.
Swiss Made Label
Swiss watchmakers Rado make each timepiece they sell. The watch’s pricing would have been much different if this had been the only one.
All of the following conditions must be met before a watch may be called “Swiss Made”:
- Switzerland bears the watch’s production costs at a rate of 60%. (design, manufacturing, parts, etc.).
- A Swiss-made movement powers the timepiece.
- In Switzerland, the timepiece is protected and inspected for quality.
Rado watches are created in Switzerland, which means they meet the rigorous standards of Swiss watch enthusiasts. Invicta and Festina, for example, make a huge deal out of their Swiss roots. In spite of this, the majority of their timepieces are built in Asia and do not have Swiss movements. Even though Rado watch price is high, you may rest assured that they were made to the highest standards of Swiss craftsmanship and precision.
Conclusion
Rado watches for men aren’t as expensive as its competitors but they aren’t cheap either. Rado’s status as an entry-level luxury watch gave it a household name. They’re pricey, but they’re still affordable for most people. With sufficient effort, watch enthusiasts may still afford a Rado.
