Content marketing encompasses all marketing activities that focus on the creation and sharing of information. If you are serious about your SEO, this should be part of your strategy. But nowadays, it’s also important for branding. Sharing valuable information is a great way to attract an audience and show them that you are an expert at what you do. Here, I’ll make sense of what content promoting is, the reason it’s significant for Website optimization, and how you can set up your system!

What is content marketing?

Content marketing boils down to offering significant substance to your crowd. Free content that helps them solve their problems or understand more about a topic they are interested in. your audience will benefit from the information and perceive you and your industry as experts in a particular field. In the end, your expertise will be the reason people buy your products or services. And that’s probably why they’ll keep coming back to your site.

Types of Content Marketing

The first example of content marketing is a blog where you regularly post new articles on topics in your area of expertise. It may also be the easiest way for you to get started. At Yeast, content marketing is one of the most important things we do. We share our knowledge on our SEO blog and make sure to share it on social media and in our newsletter as well.

To assist every one of our clients with composing articles for individuals new to Search engine optimization, for example, what is Search engine optimization? And some articles for more experienced people, such as our article on Google’s NIP model BERT. And although it may seem counterintuitive, sharing our knowledge of SEO has a huge positive impact on the sales of our online SEO courses. Our audience perceives us as experts (perhaps through all the content we share) and is willing to pay to access that knowledge.

Besides a blog, there are many other forms of content marketing that you can consider. For example, some sites choose to create e-books, informational videos, quizzes, apps, podcasts, and even events. All with a focus on sharing valuable information on a topic that interests their audience. And valuable information means it’s in-depth, educational, and preferably unique. So this means that creating this content takes time and should be an ongoing process where you keep updating it as needed.

This is beneficial for your SEO.

In addition to building trust and building a relationship with your audience, content marketing helps you with your search engine optimization (SEO). An important part of SEO is writing quality content focused on your customers. Because your users aren’t the only ones reading your content, Google and other search engines also read your text to decide when to show your pages in search results. If you’re new to the world of SEO, consider using our Yeats SEO plugin which takes care of many of the SEO technicalities to roll out the red carpet for search engines.

If content marketing is an integral part of your marketing efforts and you work on creating quality content, you’ll likely write a lot of content related to the terms your audience is searching for. Your website will start to pop up more and more frequently, as you write more blog posts. Overall, your ranking will go up. And, all these new visitors are potential buyers. So, apart from increasing traffic, content marketing can also increase your sales.

How do you set your strategy?

First, you need to start with keyword research to make sure you are writing about the right things. This doesn’t mean you can’t write about whatever you want, but it can help you use the same words as your (potential) clients. This is important because it will help them find your content. Do your keywords research to create a list of keywords or keywords that you can write about? After creating this list and deciding on the priority of these keywords, you can start planning.

Make a realistic plan

Be realistic about how many blogs you and your team can write each week or month because it’s important to spend a lot of time on your content. Be sure to create an editorial calendar, sit down with your team of writers, and brainstorm about who wants to write what. And from what angle, to ensure you’re sending unique content out into the world? Also, keep track of what you write about and leave room in your schedule to write about last-minute news that you can’t plan. A well-thought-out content plan can help you stay on top of your content marketing.