Search Engine Optimization (SEO) services are services that aim towards increasing a website’s visibility on search engines and generating organic traffic to websites. SEO services are provided by agencies, freelancers, or even consultants.
Why opt for SEO?
If you have a business with an online presence, SEO is a must. There are no two ways about it. Almost 95% of the time, people head to Google search when they are looking for information. If you want your website to be found through Google search results, the website has to be indexed on the first page. Why? 75% of the time researchers do not bother with going past the first page in most cases. If you are lying on page 10 of the Google search results, your website is pretty much generating zero traffic through Google.
Factors Determining SEO Rankings:
Google has an algorithm that considers hundreds of factors while deciding how to rank a website. Of course, not all are as important. The following three factors are of utmost importance and cannot be ignored:
- User Experience – UX
Google ranks websites based on how smooth the user experience is. A good user experience depends
- Page speed
- Mobile-friendly web application
- Easy to use
If your website loads too slowly or has confusing navigation when loaded on mobile phones, Google automatically classifies it as one with a poor user experience. Users look for sites with seamless navigation and minimal pop-up messages and windows. The more delightful the experience, the greater the chances of users revisiting the website.
- Content
Content reigns supreme. No matter how user-friendly the website is, if the content is not at par, there will be no results. Google decides the quality of content based on how well-written it is and how relevant it is to the query searched by the user.
- Backlinks
Search engines decide the credibility of your website based on how many external websites have linked to yours. The better the quality of external websites and the more backlinks you get, the better the ranking!
Types of SEO Services
Agencies and freelancers offer various different types of SEO services. The services your business requires depend on your budget and the domain of the website.
- SEO Audit
SEO site audits to evaluate your site based on all the technical components that determine the ranking. It analyses the site’s crawl ability, user experience, and indexability. A report is produced that suggests a series of actions to improve the SEO.
- On-Page Optimization
One of the key components of SEO services is on-page optimization. To optimize the on-page SEO, SEO services do the following
- Update titles and meta descriptions
- Add keywords to the body
- Incorporate engaging images that reflect the business or service
- Off-page Optimization
SEO services that do not include off-page optimization in their plan are a scam. To optimize a website for off-page SEO, the website’s backlinks are improved by promoting the business to reputed blogs. Secondly, the website’s content is curated to be easily shared and mentions of the website on social media platforms are monitored.
SEO Services are no cakewalk. SEO Experts have the in-depth knowledge and skill set that is needed to execute SEO continuously as implementing SEO is not a one-time activity. Invest in our SEO Services and you will not be disappointed.
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