First of all, you should be open-minded and willing to learn. In fact, copywriting is continuous education, learning about new trends, as well as updating. It is worth showing interest not only in marketing, but also in psychology or sociology. For this purpose, it is worth following industry websites around the world. This is often how marketing novelties and more are clarified. What else can help us start working as a copywriter?
1. How to become a copywriter if you haven’t written anything so far?
The answer is trivial, because it’s best to simply start with writing. These can be texts for your own blog, as well as extensive, substantive texts for Instagram or other medium. Pay attention to how the texts in newsletters or other posts are structured. In fact, a copywriter should still have an open mind for new reading experiences and a sharpened sense of their analysis.
2. Industry knowledge will help if you are wondering how to become a copywriter
Industry knowledge is also crucial. Start by reading/listening to marketers. Blogs are a great source of knowledge and inspiration, but also the accounts of copywriters and marketers on LinkedIn. It is worth subscribing to newsletters and browsing the social media of people associated with copywriting and marketing. Of course, professional courses can also help you, but in fact, you can also find a handful of useful knowledge online.
3. Field studies
Here the question arises – are they really necessary to become a copywriter? Certainly, people with faculties such as Polish studies or journalism find it easier, but if someone has a light pen and, as we have already emphasized, is eager to explore knowledge, and other alternative methods (like using a paraphrase tool online) – they can also try their hand at copywriter.
4. Internship as a copywriter
You have to start somewhere. An internship is a good solution to try your hand at this profession. More and more often, we can find advertisements offering paid internships, for example at Rocket Jobs. Thanks to this, we will not only check and improve our own writing skills, but we will also be able to learn a lot from experienced people, and at the same time, we can also acquire valuable knowledge about how to organize our work. The profession of a copywriter is often associated with remote work. It has its pros and cons. One of the disadvantages is the fact that the working time can be prolonged, due to, inter alia, his inept planning. If you want your working time to be more productive, we recommend work measurement applications.
5. Copywriter’s portfolio
When looking for a job as a copywriter, no matter if it is in an agency or as a freelancer, it is worth having your portfolio that clients usually want to see before the interview or before commissioning a given task. Thanks to this, they can immediately check what language characterizes our workshop. Importantly, it is also worth defining your specialization. As we have already mentioned, an experienced copywriter will perfectly write any text, but it is also worth having your own subject area, which we feel the best about, because, above all, the work will be more pleasant, research will take less time, and the language may be more friendly. It is also worth determining whether we feel better in long or short forms.
){kind=link}