How to increase the visibility of your website?
Web entrepreneur, blogger or owner of an e-commerce site, Do you regularly ask yourself this question?
Several factors must be taken into account to boost your traffic. First, you need to put in place an editorial strategy, because Google regularly analyzes the content of your site. Regularly publishing articles improves your natural referencing (SEO).
So why work with a web editor? Because he is an SEO writing professional, he writes articles that are optimized by performing keyword research and a semantic analysis of your activity. A writing technique to better position your site on search engines.
Other more technical factors will also be taken into account, but developing a good content strategy with a freelance web editor will bring you relevant and effective results. The equation is simple: the more you increase your traffic, the more customers you have, the more the turnover increases.
What is a Professional Copywriter?
A professional writer is a person who writes content on the internet. We could confuse him with a web journalist, but the skills are not quite the same. The editor does not investigate, he searches for information on the internet and synthesizes it. Its objective is to offer you quality content, pleasant to read and which answers the questions of Internet users when they do a search on Google. Working with an editor allows you to set up a real digital strategy, because ghost writing is not his only skill. He gives advice to improve the user experience (UX) of his site, he can manage publications, and he masters natural referencing and sometimes social networks. Some even have web marketing skills. This means that they will be able to create newsletters, contact forms, make infographics, manage your advertising campaigns, improve your brand image, etc.
When you check his social media account for the first time the blue tick steals your attention. If you’re a bit aware of how social media works, by a small look on posts and comments you’ll understand a huge cost has been paid in order to get people to like, comment and follow.
The web editor masters web writing
Writing to be read could be the editor’s motto. ghost writing requires a few rules to produce attractive, clear and precise texts. An article must arouse the curiosity of the reader and encourage him to read the text as a whole. Above all, it must be airy with titles, paragraphs and keywords in bold. The web editor uses the same techniques as a journalist such as the 5W technique: Who? What? When? Why? Where? (Who, What, When, Why, Where) and the inverted pyramid principle, i.e. write the most important information first, then finish with the specific details. This allows for hierarchical information and a concise style. The objective is to facilitate reading on the screen.
A professional writer writes all types of editorial content
What types of content can you entrust to a web editor? It will depend on his profile. There are writers specializing in SEO, who write optimized content to improve natural referencing. The copywriter writes articles that make you want to read. His texts are engaging and encourage you to take action (and purchase). Finally, the storyteller is there to tell a story. His ghost writing arouse emotion in the reader.
Some writers have all of these skills. Working with an SEO web editor will save you time and give you the opportunity to devote yourself to other missions. Here are various contents that can be entrusted to a copywriter:
- articles ;
- Product Pages ;
- eBook ;
- about page;
- newsletters ;
- proofreading and editing;
- Press release ;
- etc.
The SEO writer writes optimized texts
Working with a professional copywriter improves your natural referencing and increases your traffic. His articles will be optimized for search engines. Its objective is to write titles and subtitles, taking into account the different HTML tags (H1, H2, H3, etc.), to analyze the keywords, to determine the semantic field, to create a mesh internal, etc. All these actions will be linked to your activity in order to position the articles in the first pages of Google. It will help you improve your site, increase its visibility and therefore find new customers.
Why work with a web editor?
If your website is essential in increasing your turnover, it must be regularly updated. A website that is not up to date will scare away Internet users. In particular, you can order a few articles to energize your blog if it is abandoned. If you don’t have one, the editor can create it and manage the content. They can also write you’re about page. This is too often neglected by companies, yet it has a real impact on natural referencing and it reassures the reader, who will have confidence in your company.
You need to realize the importance of content. Generally we lack time and inspiration, we do not know how to transcribe in ghost writing the message we want to convey. Before working with a freelance writer, discuss your projects with him, he will be able to advise you on the content strategy to adopt.
Where can I find a professional copywriter?
Find a freelance writer you have several options, but it all depends on your budget and the quality of the content you want. You can easily find content at very attractive prices on different platforms that can handle a large volume, but often the quality is not there. All specialized sites for freelancers like Malt offer a wide choice of writers. It will be up to you to select the right candidate based on your goals.
